6/9/2023 0 Comments Book about sacklerWe need to let them keep thinking that oxycodone is actually weaker, and not stronger.'" Keefe said, "And there are emails where senior executives at the company say, 'We need to be careful not to correct this mistaken assumption by the doctors. Though that fact was disclosed on the FDA-approved insert, Purdue later admitted that it knew many doctors mistakenly believed morphine was stronger. The pill's special coating allowed for the slow release of large doses of oxycodone, a powerful opiate that is twice as strong as morphine. In 1996, the company began selling the groundbreaking new painkiller Ox圜ontin. Decades later, Raymond and Mortimer formed Purdue Pharma. But when he negotiated his deal to do this, he said, 'Look, I want to have an escalating series of bonuses based on how much of the drug you sell.' Valium becomes the most profitable drug in the world at the time, and so, it makes him fabulously wealthy."īy this time, the Sackler brothers had also purchased a small pharmaceutical company, Purdue Frederick. He didn't create this drug, he's just advertising?" Moriarty asked, "You write in the book that the first Sackler fortune was built on Valium. "He's this amazing visionary pioneer who devises all these new ways to sell drugs, and specifically to sell drugs to doctors." "Arthur becomes kind of the Don Draper of medical advertising," Keefe said.
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